Toronto-based indie levelFILM now plans to develop and package film and TV projects with Critchlow’s production outfit Popp Rok, whose management clients include music video directors Director X and Karena Evans, who recently signed with Wme. The new partnership will bring with it a first-look deal for Canadian rights.
Critchlow, co-founder of Popp Rok and an executive producer on Drake music videos including Hotline Bling, God’s Plan and In My Feelings, was an executive producer on Sony’s 2018 remake of blackploitation pic SuperFly and associate producer on 2015 pic Across The Line. Both films were directed by Critchlow client Director X.
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