The music video for the song accompanied its release the same day as the album, premiering on Grande's YouTube channel. It was directed by Hannah Lux Davis and features Riverdale actor Charles Melton and model Ariel Yasmine.
Hannah Lux Davis
In this eerily enchanting musical film by Melanie Martinez, Cry Baby, a strong and sensitive girl, is sent off to a disturbing sleepaway school that's hidden underneath a grandiose façade. Luckily, she has a sweet and unapologetic best friend who sticks up for her when she gets bullied by the other students whose brains are under control by the Principal and his wicked staff. With the help of the magical friends they meet along the way, as well as an Angelic Spirit Guide, they are able to gain the strength they need to fight off the school's belligerent patriarchal conditioning.Written by
Don't go in expecting you're gonna get a movie with fleshed out characters or a coherent story. The thing you're gonna get is just a bunch of music videos mashed together.
The way the story is written is how kids from elementary school play make-believe with their friends. (only the friends have magical powers, everyone wants to get a bit of that spotlight, being a bit grotesque sometimes for the fun,...). It seems as if Martinez had a lot of fun with this project and I don't blame her, if I had the chance I would do the same.
My main problem with the movie is that it tackles way too many themes (bullying, transphobia, body image,...) and it ends up being a "we live in a society"-mess wherein only the obvious get stated without saying much in depth about it.
I do praise the movie for the costume design and set design, the colors in this movie had me in awe and that's what you kind of expect if you've seen Martinez previous music videos for her Crybaby album for example.
I would recommend this movie to people who are a big fan of Melanie Martinez and for the people who watch movies solely for the aesthetic.
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