Can ‘The Farewell’ Become a Summer Box Office Breakout?

Can ‘The Farewell’ Become a Summer Box Office Breakout?
A24’s “The Farewell” lit up the specialty box office with a stellar limited debut, making its performance the one bright spot in an otherwise lackluster weekend for the movie business.

“This is the blockbuster of the indie world this weekend,” said Paul Dergarabedian, a senior media analyst at Comscore.

The studio opted for a platform release, bringing the comedic drama directed by Lulu Wang to a handful of theaters before slowly expanding it across the country in an effort to drum up enthusiasm and let buzz build. It’s the kind of deliberately paced rollout that the company previously deployed successfully with the likes of “Moonlight” and “Lady Bird.” “The Farewell” collected $351,330 from four locations in New York and Los Angeles. Those ticket sales translate to a mighty $87,832 per theater — the best per-screen average of the year to date.

A24’s decision to bring “The Farewell” to a handful
See full article at Variety - Film News »

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